The Company




Corporate Profile



A mission we strive to accomplish everyday

Understanding what your real business needs are the forms of the basis of our partnership with you. For only then can we deliver true customer satisfaction. At EURO, we live by this one mission statement that has guided us from very humble beginning to become a world-class corporation.




When every step is a step forward



Everything we do is about progress. Not just in terms of product quality, but progress in the senseof creating more conducive workspaces for all users.

In fact, we spare no expense when it comes to R&D. One of our core strengths is being able to explore design forms and direction in anticipation of future needs.

We constantly challenge the norm with innovative products that are ahead of their time. Designing and redesigning until we’re satisfied with creating products that don’t just look good, but work great.

Still, we realise that we certainly need to look beyond just the business of manufacturing quality office furniture.


Enter a future that is ours to share



If today is about mobility, flexibility and familiarity, the challenge then lies in what tomorrow’s demands will be. As we more forward to embrace all that come our way, we have to re-invent ourselves to do more than just provide great solutions to answer today’s needs. We have to meet the changing demands of changing times.

Today, the workplace need to provide more that just a work environment for its employees. It needs to create a warm, relaxed and comfortable atmosphere to encourage and inspire the bestfrom its people. It must have conducive areas if interaction where the exchange of quick, informative intelligence can take place. It should break down barriers in order to maximise, optimise and prioritise the processes of work in the least amount of time.

The need for imagination and innovation has certainly changed.

Seeing this shift in attitude, we at EURO are also progressively making every effort to stay ahead with these changing demands.

For a start, we’re investing more resources into researching each and every one of our customer’s nature of business. We believe it is vital for us to understand the dynamics of each workplace and anticipate the heeds of different departments and individuals.

Only then, we can strike the perfect balance of productivity and efficiency with the concepts that inspire a better quality of life at work. After all, why should someone wants to spend so many hours every day at a workplace that doesn’t inspire or induce a higher level of creative energy?

The future is bold and exciting. We are eager to welcome it together with you.



Sharing our beliefs


People work best together when there’s great teamwork that encourages a culture of excellence. At EURO, we call it partnership.

The partnership we have with each customer is built on the mutual understanding that we are here to help you grow your business. In essence, we work hard to learn about the strengths of your business and even its limitations. It’s about knowing what works for you and what doesn’t. This makes it easier for us to contribute to your request to achieve your company’s goal and aspirations.

We believe that in this constantly changing world, it helps to have a partner that you can count on.



Our History


A Testimony of Inspiration at Work

There is a story behind every success. Ours began in 1976.



A Testimony of Inspiration at Work

There is a story behind every success. Ours began in 1976, from a small business, manufacturing sofas and cushions with only 3 employees. Since then, it flourished into an international producer of office furniture with over 600 staff and an established sales network that spans over five continents.

The EURO brand was created in 1987. In the same year , the Group made its maiden foray into the international market by exporting office chairs to Saudi Arabia. This was followed by subsequent exports to Hong Kong, Southeast Asia, New Zealand and Australia.

Then, in 1997, EURO attained the ISO 9002 quality system certificate. With the completion of the second factory in Rawang, production capacity was boosted, and exports expanded further into Europe, South America, India and other countries.

EURO continued to strengthen its brand and market presence and its quality system was upgraded to ISO 9001:2000 Management System in 2003. It also successfully made a lasting impact in the domestic market on major projects which included reputable clients.

As a testament to the passion for its trade, EURO became a public listed company on the Unified Board (previously known as the Main and Second Board) of Bursa Malaysia Securities Berhad in 2005. EURO also won numerous awards including Best Brands Award 2004 under the best Malaysian Brand Category for the brand EURO, the “Brandlaureate” Award for “Best Brand in Office Furniture” from 2006 to 2012, Malaysia Furniture Leadership Award and Asian Furniture Leadership Award 2009 to 2012.

Today, through its technical competency and service orientation and backed by over 30 years of in-depth furniture manufacturing experience and know-how, EURO is a leading brand office furniture manufacturer in Malaysia, operating from three plants based in Rawang. Our business has grown into a manufacturing conglomerate that is represented in many countries around the world.

Philosophy, Vision, Mission


Our Philosophy



 A Fresh Perspective

To help all our partners and employees stay focused on a common goal, we’d like to share with everyone a new philosophy which we believe will help us all realise our dreams and aspirations.


Our Vision

Be a business partner to our customers so that we can help to create workspaces that inspire people to produce their best.


Our Mission

Provide work space consultancy as a value added service in addition to produce the highest quality range of products and services.


Our Values


Understanding that in our business, no service or care for our customer is of value if our product is not of top quality.


Believing that the close of every sale should open up to the next and this comes with providing great service with our product.


We are not mere sales people peddling products. We strive to understand our customer’s business thoroughly in order to provide them with solutions and not just products.

Board of Directors


Board of Directors


Dato' Sri Mohd Haniff Bin Abd Aziz

Dato’ Sri Mohd Haniff Bin Abd Aziz

Chairman, Independent and Non-Executive Director

Dato’Sri Mohd Haniff, a Malaysian aged 61, was appointed Chairman of EURO on 1 October 2004. He joined the Board of EURO as a Non-Independent and Non-Executive Director and was re-designated as Independent Non-Executive Director on 15 May 2015. He also sits on the Nomination Committee, appointed on 23 October 2014.

A graduate of the University of Malaya with a Bachelor of Economics (Honours) Degree, he has served the Ministry of International Trade and Industry (MITI) for nineteen years until his early retirement in 1994. During his tenure at MITI, he was Assistant Director of the Ministry from 1975 to 1978 before serving in the Permanent Mission of Malaysia to the United Nations in Geneva until 1981. Dato’ Sri Mohd Haniff was then assigned as Malaysian Trade Commissioner to the Philippines for the next five years, and then to Thailand until 1991. He has also served as the Director of the Malaysian External Trade Development Corporation from 1991 to 1994. Currently, he is a board member of Jerasia Capital Berhad.

Dato' Sri Choong Yuen Keong @ Tong Yuen Keong

Dato’ Sri Choong Yuen Keong @ Tong Yuen Keong

Group Managing Director

Dato’Sri Choong Yuen Keong, a 55-year old Malaysian, was appointed Non-Independent, Non-Executive director of EURO on 24 April 2007. On 29 February 2012, he has been re-designated as an Executive Director of the Company following his appointment as the Managing Director of a wholly-owned subsidiary in the property division. On 23 October 2014, he was appointed the Group Managing Director of EURO. He is also a member of the Remuneration Committee.

Dato’ Sri Choong started his career in construction site management and after eleven years, he moved on to property development, where he served for more than twenty years. With his wealth of experience in civil engineering works, building construction and property development, he presently owns several property development companies. Spearheading the reputable Beverly Heights project in Kuala Lumpur since 2003, Dato’ Sri Choong also ventures into a similar prestigious project in Penang which offers state-of-the-art living conditions, characterized by ultra-modern facilities. He does not hold other directorship in other public listed company.

Datuk Dr Syed Muhamad Bin Syed Abdul Kadir

Datuk Dr Syed Muhamad Bin Syed Abdul Kadir

Independent Non-Executive Director

A Malaysian aged 68 and appointed Independent Non-Executive Director of EURO on 1 October 2004, Datuk Dr Syed Muhamad bin Syed Abdul Kadir also sits on the Audit Committee, appointed on 3 October 2004 and the Remuneration Committee, appointed on 28 February 2005. He graduated with a Bachelor of Arts degree from the University of Malaya in 1971 and obtained a Ph.D in Business Management from Virginia Polytechnic Institute and State University (USA) in 1986. In 2005, he obtained a Bachelor of Jurisprudence (Hons) degree from the University of Malaya and obtained a Certificate in legal practice in 2008. He was admitted as an Advocate and Solicitor of the High Court of Malaya in July, 2009. In November 2009, he completed his LLM (Corporate Law) degree from Universiti Teknologi Mara (UITM). In July 2011, he became a member of The Chartered Institute of Arbitrators, United Kingdom and in May 2012, became the fellow of the Institute.

Datuk Dr. Syed Muhamad started his career in 1973 as Senior Project Officer, School of Financial Management at the National Institute of Public Administration (Intan) and held various positions before his final appointment as Deputy Director (Academic). In November 1988, he joined the Ministry of Education as Secretary of Higher Education and thereafter assumed the position of Deputy Secretary (Foreign and Domestic Borrowing, Debt Management) of the Finance Division, Federal Treasury. From 1993 to 1997, he joined the Board of Directors of Asian Development Bank, Manila, Philippines, first as Alternate Executive Director and later as Executive Director. Datuk Dr. Syed Muhamad. then joined the Ministry of Finance as Secretary of Tax Analysis Division and later became Deputy Secretary (Operations). Prior to his retirement, he was Secretary General in the Ministry of Human Resource. Currently, Datuk Dr. Syed Muhamad is the Chairman of CIMB Islamic Berhad and CIMB Middle East BSC. He is also a director of CIMB Bank Berhad, Solution Engineering Holdings Berhad, BSL Corporation Berhad, ACR Re Takaful SEA Berhad and Malakoff Corporation Berhad. He also holds directorships in several private companies.

Tan Poh Ling

Tan Poh Ling

Independent Non-Executive Director

Tan Poh Ling, aged 44 was appointed as an Independent Non-Executive Director of EURO and the Audit Committee member on 21 January 2009. Currently, she is also the Chairman of the Nomination Committee and a member of the Remuneration Committee. Tan is professionally qualified as an Accountant and she is a member of the Malaysian Institute of Accountants, Malaysian Institute of Certified Public Accountants, Malaysian Institute of Taxation and Financial Planning Association of Malaysia.

She has more than 20 years of experience in the field of auditing, accounting, taxation, business advisory and corporate finance, encompassing professional firms, multi national companies and private companies. Currently, she is a partner of an audit firm. Tan Poh Ling does not hold any directorship in other public listed companies.

Dato' Tong Yun Mong

Dato’ Tong Yun Mong

Executive Director

Dato’ Tong Yun Mong, a Malaysian aged 60, was appointed Executive Director of EURO on 23 October 2014. He sits on the Remuneration Board, appointed on 11 November 2014.

Dato’ Tong has more than twenty years of experience in property development, building construction, civil engineering works, earthworks and transportation of ready mix concrete plant. Besides his operational experience, he had also served as an Independent Non-Executive Director of a local public listed company from 1999 to 2012. Currently, he has interests in several property development companies.

He is the brother of Dato’ Sri Choong Yuen Keong, the Group Managing Director and is also major shareholder of the Company. Dato’ Tong does not hold any directorship in other public listed companies.

Kevin Sathiaseelan

Kevin Sathiaseelan A/L Ramakrishnan

Independent Non-Executive Director

Kevin Sathiaseelan A/L Ramakrishnan, a Malaysian aged 40, was appointed Independent Non-Executive Director of EURO on 23 October 2014. He is also a member of the Audit, Nomination and Remuneration Committees.

Kevin is a professionally qualified lawyer. He completed his LL.M, LL.B (Hons) London and obtained his Certificate of Legal Practice (CLP) in 2000. In 2001, he joined Syed Alwi, Ng & Co where he eventually became a Partner and Head of Litigation Department until 2009. Currently, he is the Managing Director of a law firm, Kevin & Co. Besides his experience in legal practice, he also lectures on a part time basis at Universiti Kebangsaan Malaysia, Help University and Kemayan ATC.

Kevin does not hold any directorship in other public listed companies.

Group Structure


Group Structure

Extracted from Annual Report 2014